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Sneaker Wars: Adidas V. Puma

The tangled rivalry that shaped sports.

2025SeriesRating7.81 seasons3 episodesEnded
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Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

Streaming on

  • Hulu